LULU

LOS ANGELES

I had the privilege of working with LULU, the celebrated restaurant in Westwood, Los Angeles with the legendary Alice Waters. My mission was clear: to revamp their media and craft a strategy that would elevate their image, making it more inviting and sophisticated.

Through a deep dive into their ethos, I was able to create a fresh visual style that aligned with their commitment to quality, sustainability, and local ingredients.

LULU

Portrait of Alice Waters, renowned chef and founder of Chez Panisse in Berkeley, CA. A pioneer of sustainable agriculture and farm-to-table dining, Alice continues to inspire chefs and food lovers worldwide with her commitment to local, organic ingre

Portrait of David Tanis, celebrated chef, author, and culinary visionary at LULU in Westwood, CA. Known for his timeless approach to seasonal cooking and his dedication to farm-to-table principles, David brings artistry and authenticity to every dish

Portrait of Eric Esrailian, visionary entrepreneur and philanthropist, co-founder of Viva Creative and Viva Health, dedicated to advancing health, wellness, and social impact. Known for his innovative work in media and philanthropy, Eric’s passion fo

Portrait of Jaemie Altman, accomplished restaurateur and hospitality professional with a passion for creating unique, elevated dining experiences. Known for her leadership at LULU and commitment to fostering community connections, Jaemie’s work blend

Portrait of Jesse McBride, General Manager at LULU in Westwood, CA. With a passion for exceptional service and creating memorable guest experiences, Jesse plays a key role in maintaining the high standards and warm atmosphere that define LULU. His le

As part of the transformation, I created stunning photography and short films featuring Alice Waters and her passionate team. The focus was on showcasing their relationship with local artisans, the farmers market, and their unique approach to food sourcing.

Each photo and video reflected their core values of community, sustainability, and culinary excellence.

The project was a profound journey, not only reshaping LULU's visual identity but also deepening my understanding of the future of food and its connection to the land.

It reinforced my belief in the power of food to tell a beautiful, sustainable story and how important it is to bring that narrative to life through the lens.