AROMA

CONCESSIONS

AROMA

CONCESSIONS INC

THE BROTHERS

MIRELES

NORTHERN

CALIFORNIA

When Humberto and Alberto Mireles reached out just weeks before launching the catering side of their business, they had one goal: a brand transformation as bold as their barbecue. With their epic cherry-red BBQ trailer ready to hit the road, they needed a visual identity to match.

After connecting with them, I pitched the idea of a cinematic short film that would bring their story—and their craft—to life.

Here we go…

Where fire, flavor, and family come together.

BBQ is more than food; it’s a way of life.

From the sizzle of the grill to the rich, smoky flavors of their dishes, we captured the heart of Aroma Concessions in a way that was both high-energy and deeply personal. Alongside the film, we built a full photography catalog, showcasing their signature dishes in all their mouthwatering glory.

From a cherry-red trailer to a bold new brand— BBQ never looked this good.

In just a month, the Mireles brothers had a whole new look and feel, tailored to the fast-paced, fun, and fiery spirit of BBQ living. The result? A brand as bold, inviting, and unforgettable as the food itself.